The event featured two distinct programs designed to give attendees practical tools they could put to work immediately.
Paulina Nieroda of Nova Dama Permanent Makeup opened the evening with a detailed presentation on growing an Instagram following through targeted, proven strategies. Nieroda knows the terrain well — she has had multiple posts reach 1 million views and walked attendees through the mechanics behind that success, covering optimal video length, post times, hashtagging techniques and the art of tagging to maximize reach and visibility.